Ram Trucks

We introduced the Ram 1500 with a commercial that featured music by County Music Artist of the Year, Lainey Wilson. The ad launched the same week Lainey appeared on the CMA's. We also launched the 1500 Rebel with a spot featuring the toughest, most luxurious truck on the market in locations that don't disappoint. We followed it up with an Addy-winning "How-To" social campaign, a Father's Day TV spot, and a city-specific outdoor campaign. To our surprise, the campaign was capped off as an answer on Jeopardy! Boom.

AWARDS: Addy for the "How-To" social campaign

Group Creative Director/Art Director: Rob Hollenbeck
GCD/Writer: Greg Christensen
Writer: Lesly Pyle
AD: Cassie Kite
Producer: Jenny Wolk