Volunteers of America and the LPGA

Volunteers of America raises money every year to help the homeless. We had an out-of-the-box idea to sponsor an LPGA Tournament to connect with big donors. The Volunteers of America and the LPGA joined forces to increase exposure for both brands and to raise money. We shot several commercials and did out-of-home to promote the tournament. Our budget was tiny, so we partnered with Director Trey Hill and shot still photos instead of video. We drove our editor crazy (look at the spots) but the commercials stood out on the Golf Channel resulting in record attendance at the tournament.