T-Mobile/NBA Experiential

The T-Mobile/NBA Sports Sponsorship was a wild success. It included TV ads, a Super Bowl Spot, digital, social, and a 15,000 sq. ft. geodesic dome at the NBA All-Star Weekend. The dome was a virtual playground for fans that included video projections, video games and a chance to meet D. Wade. Check out the case study at the end of this section to see the fully-integrated campaign.