T-Mobile/NBA

The Who’s in your Fave Five campaign was voted #1 in Time Magazine's Top 10 Campaigns of the Year. We signed Charles Barkley and Dwayne Wade to play the game of choosing their T-Mobile Fave Five calling plan and humorously drive each other crazy. We created a three-season story arc that peaked with a Super Bowl spot. The NBA even declared the campaign "The Gold Standard"of NBA sponsorships. These spots are a just sampling of the campaign. Don't miss the Case Study, it tells the entire story of the fully integrated campaign.

THE RESULTS: See the Case Study video and be impressed.
https://robhollenbeck.com/portfolio/t-mobileandthenba

CD/Writer: Steve Williams
Director: Stacy Wall
Editor: David Brixton