• T-Mobile "Old School Legends"
    The campaign was voted "#1 in Time Magazine's Top 10 Campaigns of the Year." It brought the "Who’s in your Fave Five" campaign to NBA fans by signing Charles Barkley and Dwayne Wade. Chuck and D. Wade played the game of choosing their Fave Five and humorously drove each other crazy. We created a three-season story arc that peaked on the Super Bowl. The NBA even declared the campaign "The Gold Standard" of sports sponsorships. These spots are a just sampling of the entire integrated campaign.

  • "Nostalgic Charles"

  • T-Mobile Super Bowl "D. Wade Wins"

  • "Press Conference"

  • "Pookie"

  • "Philly"

  • "Icon"

  • "Yao's Comfort Food"

T-Mobile & The NBA

CD/Writer: Steve Williams
Director: Stacy Wall
Editor: David Brixton