Sidekick Beat Boys

T-Mobile's SideKick Launch and Addy Interactive Best of Show. The introduction of the Sidekick LX was a chance to reconnect with our texting-tweeting-facebook(ing) Sidekick fanatics. We used B-boyz, hip-hop, and a totally re-designed Sidekick to tell our story on Twitter, FB, youTube, and In-Store.

CD/Writer: Steve Williams
Director: Paul Hunter