T-Mobile: The NBA As It Happens

The NBA As It Happens was the biggest integrated campaign ever for T-Mobile‘s NBA sports sponsorship. Year six included spots directed by Spike Lee, a 1500 square foot geodesic dome branded experience at the All-Star Weekend, a song produced by Dj’s Cool & Dre, a music video inspired by Charles Barkley himself, digital ads featuring a bobble-head app and a mini-series called 100% Charles. Check out the videos that show it ALL.

CD/Writer: Steve Williams
Director: Spike Lee