The Home Depot

IDEA: The archenemy of carpet and floors? Kids and dogs. We ran with that insight and created these TV spots and YouTube videos to show how Home Depot's LifeProof Carpet and Flooring can outlast the enemy.

RESULTS: LifeProof's brand awareness increased by 140% and LifeProof became the top selling carpet and flooring brand at The Home Depot. Check out the videos and the case study.

GCD/Writer: Greg Christensen
Director: Fergus Stothart
Editor: Peter Tarter