Floor & Decor

IDEA: We called our first-ever campaign for Floor & Decor "Disruptively Beautiful" because beauty can, indeed, be disruptive in a category known for being a bit industrial strength. We showed how amazing tile and flooring can make a home look by pairing individuals and their tile. They appeared  in TV spots, YouTube videos, social, digital and in-store posters.

RESULTS: The campaign is dramatically increasing brand awareness in new markets while Floor & Decor goes from 200 to 500 stores nationwide. The campaign was used to launch new stores plus we inspired the in-house marketing department to build a fully integrated campaign.

GCD/Writer: Greg Christensen
Director: Anders Jendenfors
Special Effects: UPP Prague
Music: Rory Doggett