• T-Mobile myFaves Case Study

T-Mobile Who’s in your Fave Five Case Study

We launched the T-Mobile Who‘s in your Fave Five calling plan with an integrated campaign that went viral. The plan introduced the idea of choosing your friends and allowing you to call them all you want – for free. The myFaves plan quickly became 45% of overall sales. Check out the case study.

Director: Tim Godsall
Editor: David Brixton