• T-Mobile myFaves Case Study

T-Mobile Who’s In Your Fave 5: Results

We launched the T-Mobile Who‘s in your Fave 5 calling plan with an integrated campaign that went viral. The plan introduced the idea of choosing your friends and allowing you to call them all you want – for free. The myFaves plan quickly became 45% of overall sales. Check out the case study.

Director: Tim Godsall
Editor: David Brixton