T-Mobile‘s Who‘s in your Fave Five Phenom

We launched the T-Mobile Who‘s in your Fave Five? calling plan with an integrated campaign that went viral. The plan introduced the idea of choosing your friends and allowing you to call them all you want – for free. The myFaves plan quickly became 45% of overall sales. Here are a few commercials and how they went viral.

Director: Tim Godsall
Editor: David Brixton