• Sidekick “B-boyz” Digital Video

Sidekick “B-boyz” Digital Video

SideKick LX Launch and  Addy Interactive Best of Show. The introduction of the Sidekick LX was a chance to reconnect with our texting-tweeting-facebook(ing) Sidekick fanatics. We used B-boyz, hip-hop, and a totally re-designed Sidekick to tell our story on Twitter, FB, youTube, and In-Store.

Director: Paul Hunter