This story is for the NBA “insider.” The backstory is that D. Wade was rumored to leave the Miami Heat. And Miami fans would have gone berserk if he did. We got NBA junkie and director Spike Lee to jump on the rumor. We made this spot that purposely alluded to Dwayne leaving the Heat....it fueled the rumor and led to much attention to this T-Mobile commercial.
Director: Spike Lee