T-Mobile’s “Gold Standard” Sports Sponsorship

Voted #1 in Time Magazine's Top 10 Campaigns of the Year. We brought the Who’s in your Fave Five campaign to NBA fans by signing Charles Barkley and Dwayne Wade. They played the game of choosing their Fave Five and drove each other crazy. We created a three-season story arc that peaked on the Super Bowl. These spots are a sampling of the entire integrated campaign.

Director: Stacy Wall
Editor: David Brixton